What’s More Important: Web Design or Content?
If your budget for your company’s online marketing is limited, you may wonder how to appropriately allocate your funds between things like the design of your website and the content you’ll use to fill that website. Both are necessary to promote your business online, but design is usually a one-time cost (with some money set aside for web maintenance and possible future redesigns), whereas content is a long-term investment. As far as which is more important and should get a larger percentage of your budget, it depends largely on your goals.
According to Inspired Mag, the average user only reads a quarter of the content on any given web page they visit. That makes it seem like content is unimportant, and when it comes to a site visitor’s first impression of your business, the web design is undoubtedly most important. In the matter of seconds, a visitor makes the decision as to whether or not to stay and whether or not to potentially become one of your customers. When it comes to “design,” it’s not a matter of the aesthetic look alone, although that’s a large part of it. Design also includes:
- The site’s ease of use
- The site’s compatibility with both mobile devices and PCs
- Easy access to all important information (such as your company’s physical address, phone number and email address)
- Limited use (if any use) of pop-ups and advertisements – these should not be distracting, if your company feels it must use them at all
When originally creating your website, it all starts with the design.
Digital Current discusses the importance of and shares tips about effective content creation. As essential as design is, content still has a large role to play in the success of your company’s website in the long-term. Even after a person has seen your compelling website design, they need something to repeatedly draw them back to your site. Repeat visitors are the most likely to convert into buyers and loyal customers of your brand. Content offers visitors something new to look at every time you update (which should be at least once a week, if not more often). While they’re reading or watching your new content, they’ll be reminded of your brand and may remember to buy again.
Which Is Easier to Produce?
Both website design and content production are best handled by the respective professionals most suited to produce them. Only experts know how to make a website both look good and operate without errors. Professionals are most experienced at writing content that’s both compelling and likely to prove search engine optimized.
Allocate a larger portion of your budget for your website design before you launch your site and then pour more of the money into content over time. If your website is effective and designed well, it shouldn’t need much maintenance or require a redesign for many years. Whether you outsource design and content production, you do it all in-house or a combination of both, focus on designing first, but don’t underestimate the importance of content later.