Businesses and bloggers alike are concerned about blog optimization and increasing traffic to their websites. They worry about creating compelling content and paying for the right advertizing campaigns to spread the word about their blogs, and these are both valid concerns. However, there’s something far simpler too many bloggers overlook: adjusting how you update your blog. Get more traffic with far less effort than you might think.
Include More Photos and Videos
Even if you initially attract visitors to your website through a stellar online marketing campaign, you won’t encourage the visitors to return if all they find is walls of text. While the content is important, you need to break up the visual presentation of your blog with more photos and videos. Find more professional-looking photographs at stock image websites. (It’s important you have permission to use photos on your blog; simply downloading a photo from the Internet may result in you being sued by the owner of the original image.) Purchase a plan and make use of unlimited relevant photos.
Videos are especially important. According to Crazy Egg, videos have a 41 percent better click-through rate than plain-text results in universal search engines. If your blog pops up during a keyword search relevant to your industry because of a video you host on the blog, you’re more likely to attract visitors. Include a video at least once a month, but make sure you have permission to share the video or make one yourself.
Update More Often
Break longer posts into multiple-part series, and keep blog posts in the 500-1000-word range. Much shorter and your content won’t prove worthwhile to readers, any longer and you waste an opportunity to get multiple days’ worth of updates and may bore casual readers. Plan your updates for days or even weeks in advance, and do your research to include more sources to give your content a more reliable reputation. If you set the posts to update automatically, you won’t even have to be in front of a computer to update throughout the week.
Change When You Update It
HubSpot claims Tuesday and Wednesday are the most popular days of the week to publish blog posts. Try changing your update schedule to include one or both of these days; this is especially important if you only update once a week or a couple of times per week.
However, just because these are the best days for the majority of blogs doesn’t mean they’ll prove the best days for yours. Experiment with the update schedule to pinpoint the days that bring you the most traffic. For example, compare a month of updating on Tuesday or Wednesday to updating on another day of the week and see if the general rule that Tuesday and Wednesday prove more popular for bloggers applies to you.
When it comes to attracting repeat visitors to your blog, how you update your blog is as important as what you update it with or how you market it. These simple changes take minimal effort and are worth experimenting with. Adjust how you update your blog, and be rewarded with better blog optimization.
You’ve read up on the importance of running a company blog that you update at regular intervals with content relevant to the products or services you sell. You know that blogs and social media are an essential platform for capturing consumer interest. After all, Dream Systems Media reports that blogs and social media comprise 23 percent of all total Internet usage time. However, you’re not sure what to do with email newsletters. Where does email fit into the marketing equation when social media and blogs seem so much more relevant to the modern Internet user? The answer may surprise you.
Direct Marketing to Most Avid Consumers
Some blogging platforms allow visitors to subscribe to email alerts that let them know every time your company updates its blog, but these are not the same as email newsletters your company puts together and sends independently of your blog. Email newsletters should showcase:
- The latest and most important news about your company, products and services
- Information about new products and services, including exclusive sneak peeks of upcoming offerings
- Highlights of company community efforts, interviews with staff members and other fun, seasonal content
Some of this information will be covered in your blog, but few consumers read every post of your blog. The biggest supporters of your company should sign up to get the most need-to-know news delivered to their email inbox’s. Incentivize signing up for the newsletter by offering coupons, special offers or exclusive content.
Blogs’ Relevance to Newsletters
According to HubSpot, websites that use email newsletters that also blog get two times as much traffic to as the websites that don’t maintain a blog. A newsletter’s success does not mean you should stop updating your blog. In fact, you can link to the latest or most important blog updates in your newsletter and drive traffic to your website with every newsletter you send out. Encourage interactivity and you’ll get even better traffic numbers. Ask your newsletter readers to head to your blog to fill out a survey, for example, or to leave feedback.
How Often to Send Them Out
Updating your blog at least once a week, if not three times a week or even daily, can prove beneficial to your company because it puts more original content on your business website, which will improve its search engine rankings. Plus, you can play around with SEO and increase your blog’s chances of getting higher in search engine results relevant to industry keywords. However, the goal of your newsletter isn’t related to search engine results. Instead, it’s to communicate directly with the consumer base that adores your business the most.
In that case, don’t clog your most ardent fans’ email inboxes with frequent updates, as this will lead many to unsubscribe or view it as spam. At the most, send out newsletters twice a month. However, once a month or even quarterly is more appropriate. Any less often that that and you’re not taking full advantage of the platform.
Even if email is one of the oldest forms of Internet communication, that doesn’t mean it’s out-of-date. Company email newsletters are another avenue of getting more traffic to your site and more sales. Because you don’t shouldn’t send them out as often as you update your blog, they take less effort to put together than you might think and are worth adding to any company’s marketing strategy.
At this point, it’s become impossible to ignore just how far behind the times your company’s website is. You always took pride in being among the first entrepreneurs to realize the Internet’s true potential and create a website for your business. Unfortunately, your lackadaisical attitude towards updating has turned your site into an outdated relic. Now that every small, mid-sized and large business under the sun has a website to its name, simply having a site is no longer enough. In order to win over prospective clients and prevent your company from being viewed as out-of-touch with modern technology, put the following tips into practice.
Keep it Simple
Throughout the ‘90s and early ‘00s, many web designers took a “more is better” approach when it came to imagery. During this time period, many personal and professional websites were littered with pointless images, as well as clashing colors and templates. These days, websites of this type stick out like a sore thumb. According to Forbes’ Ilya Pozin, sites that are “busy and flashy” are steadily going the way of the dodo. When putting together a new website for your company, it’s important that you stick with a predetermined color scheme and design theme. While there’s no unspoken rule against switching templates from page to page, doing so multiple times on the same page is frowned upon by most contemporary web designers.
Make Your Mission Clear
As Business News Daily reports, clarity is more important than ever to modern web users. Not everyone who visits your site is going to possess a solid understanding of what your company does. If your site’s homepage fails to make your core function and/or general mission immediately clear, you stand to lose a substantial number of prospective clients. Within five seconds of arriving on your site, most visitors will have made up their minds regarding whether or not to stay, so your homepage needs to grab their interest – and quick! You’re free to elaborate on your company’s history in the “About Us” section, but the text and imagery found at the top of your homepage should make it clear what your business is all about.
Write a Blog
In addition to being upfront about your company’s mission, your homepage should feature a regularly-updated blog. Not only will a weekly blog keep prospective customers and existing clients in the know, it will show them that you’re serious about updating your site. If time constraints prevent you from composing a post every week, delegate this task to other people within your organization – preferably those with a knack for writing. You can also change things up by featuring a video blog, or “vlog,” in place of a written one. A blog will also help boost your Google rankings, as the world’s foremost search engine has a marked preference for sites that are consistently updated.
Just as search engines have effectively taken the place of the Yellow Pages, website visits have taken the place of in-person pop-ins. Needless to say, if a potential customer doesn’t like what she sees on your website, there’s virtually no chance she’ll reward you with her business. Additionally, since researchers have clocked modern human attention spans at a mere eight seconds, you have very little time to make a lasting impression on people who visit your site. By committing to a simple design scheme, offering clarity and maintaining a blog, you can increase your chances of retaining visitor interest.